4.4 Jonah Experience Prev

Air Canada Component (CUPE) Website

The Air Canada Component of the Canadian Union of Public Employees (ACC-CUPE) represents over 6,500 flight attendants across Canada.  The ACC-CUPE website communicates current issues and information both to the public and to a private membership area.


The Challenge

The Solution

The Jonah Group worked with ACC -CUPE to review their overall requirements and develop a plan for a complete redesign and redevelopment of their website.

We engaged in a rebranding exercise that resulted in a new, progressive brand identity for the organization with a focus on images of real members rather than stock photography.

The following services were delivered on this project:

  • Brand Strategy & Identity Development
  • Information Architecture
  • User Experience Design
  • Graphic Design & Art Direction
  • Content Management Systems (CMS)
  • Training and Program Support

The Results

ACC-CUPE’s new website is built on the popular Drupal CMS which is a fully customizable and easy to manage platform.  They have been able to self-manage the content on their website since launch and increase communications with their members.


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