Emerging technologies often show promise with early demonstrations, and then later fizzle because they either arrive much more slowly than anticipated, or couldn't be brought to market in the end. Generative AI is not one of these.

Culture is not a list of values on a wall. It’s something a group of people implicitly adopts and promotes because the people within it identify with, and relate to, each other.

Custom digital solutions are hard to buy and sell, because they only exist in your mind.

"Viability" of a product presupposes that the market really wants this thing that you’re building in the first place.

Your MVP needs to invoke a deeper affinity with the product in order to get the prospect to accept change.

Methodology is more of a continuum than a discrete choice; responses to regular feedback take time and effort, and cost money.

Blockchain networks make it easy to create tokens, but binding tokens to your business model in a way that adds value is harder.

We are cautiously aware of research that has shown that simple hot-desking may erode culture.