Custom digital solutions are hard to buy and sell, because they only exist in your mind.

"Viability" of a product presupposes that the market really wants this thing that you’re building in the first place.

Your MVP needs to invoke a deeper affinity with the product in order to get the prospect to accept change.

Methodology is more of a continuum than a discrete choice; responses to regular feedback take time and effort, and cost money.

Blockchain networks make it easy to create tokens, but binding tokens to your business model in a way that adds value is harder.

We are cautiously aware of research that has shown that simple hot-desking may erode culture.